Flawed ways to pursue competitive efforts that will successfully differentiate a company's branded footwear from the branded offerings of rival companies include failing to produce branded footwear with at least a $9$star S$/$rating overspending on TQM$/$Six Sigma programs and best practices training for production workers, not charging prices that are below the industry average in the Internet and Wholesale segments in all four geographic regionsand not aggressively bidding for and winning celebrity endorsement contracts failing to have a product line that includes $500$ models$/$styles of branded footwear trying to charge too big a price premium for the degree of differentiation and enhanced buye appeal the company actually achieves visavis the branded footwear offerings of other companies also pursuing competitive efforts to differentiate their product offerings failing to spend more on branded and search engine advertising than any other rival in each of the four geographic regions