Flipkart has come to epitomize the Indian e$-$commerce industry, achieving the top position among online shopping platforms in that country. Notably, Flipkart offered a no$-$questions$-$asked return$/$exchange policy, wherein customers could return goods that did not meet their expectations. Flipkart is now considering entering markets in South Africa and Kenya. What would you advise Flipkart to omit from consideration in crafting a strategy to enhance future profits in these two emerging markets?