FlyHigh Tech, an early$-$stage startup, reports to its investors using a balanced scorecard that is prepared at the end of each quarter. During the first and second quarters of the current year, the company had the following results:

$$Quarter $1$Quarter $2$During the quarter:$$Revenue$ $150,000$$ $180,000$Cost of goods sold$100,000125,000$Sales and marketing costs$50,00063,000$General and administrative costs$100,000110,000$Total market revenue$5,000,0004,500,000$At the end of the quarter:$$Cash$ $2,750,000$$ $2,450,000$Number of revenue$-$generating customers$6,0007,500$Number of employees$1015$

The following additional information is available:

All jobs were filled as of the end of each quarter, and during the second quarter of the year FlyHigh hired seven new employees.

Ten percent of customers from quarter one were lost during the second quarter; however, the company increased sales and marketing expenditures by over $20$ percent, resulting in a net gain in customers for the quarter.

Required:

Compute the following measures that are included in FlyHigh Tech$$s second quarter balanced scorecard, and for each indicate the perspective of the balanced scorecard where it would be included.

Note: Round "Cash runway" answer to $1$ decimal place. Assigments ACC $5600$

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The following additional information is available:

$-$ All jobs were filled as of the end of each quarter, and during the second quarter of the year FlyHigh hired seven new employees.

$-$ Ten percent of customers from quarter one were lost during the second quarter; however, the company increased sales and

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marketing expenditures by over $20$ percent, resulting in a net gain in customers for the quarter.

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Required:

Compute the following measures that are included in FlyHigh Tech's second quarter balanced scorecard, and for each indicate the

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perspective of the balanced scorecard where it would be included.

Note: Round "Cash runway" answer to $1$ decimal place.

References

$\backslash$begin$\{$tabular$\}\{|$l$|$l$|$l$|$l$|\}$

$\backslash$hline $\backslash$multicolumn$\{2\}\{|$c$|\}\{$ Measures $\}$ & $\backslash$multicolumn$\{2\}\{$c$|\}\{$ Balanced scorecard $\}\backslash \backslash$

$\backslash$hline $1.$ Cash burn rate & & per month & Financial Perspective $\backslash \backslash$

$\backslash$hline $2.$ Cash runway & & months & Financial Perspective $\backslash \backslash$

$\backslash$hline $3.$ Churn rate & & $\backslash (\backslash \%\backslash )$ & Customer Perspective $\backslash \backslash$

$\backslash$hline $4.$ Market share & & $\backslash (\backslash \%\backslash )$ & Customer Perspective $\backslash \backslash$

$\backslash$hline $5.$ Customer acquisition cost & & per customer & Internal Perspective $\backslash \backslash$

$\backslash$hline $6.$ Employee turnover rate & & $\backslash (\backslash \%\backslash )$ & Learning and Growth Perspective $\backslash \backslash$

$\backslash$hline

$\backslash$end$\{$tabular$\}$

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