Flying Fish Brewing Company

Review the case and based on your chapter learning and topics covered so far, answer the following questions.

 Flying Fish Brewing Company opens in new window

Q1. 

Of the provided growth alternatives, which do you think is the best one for Flying Fish Brewing Company? Why? What other options does the Company have available to them? How could they implement them and what are the potential benefits and drawbacks? (Approximately 400-600 words)

 

Q2. How can FlYing Fish appeal to the "revisionist" and "extremist" market? (Approximately 200-400 words)