Question: FM 431 SALES MANAGEMENT ASSIGNMENT#6 CASE STUDY YOU ARE THE SALES MANAGER OF A WOMAN'S APPAREL MANUFACTURER Your main customer - Macy's - is experiencing

FM 431 SALES MANAGEMENT ASSIGNMENT#6 CASE STUDY YOU ARE THE SALES MANAGER OF A WOMAN'S APPAREL MANUFACTURER Your main customer - Macy's - is experiencing a loss of business and is closing a large number of stores. A number of your other retail accounts are also planning on closing some of their stores as well. You realize that there is a strong possibility that you will also lose business going forward due to these closings. A large part of your compensation is based on the commission earned on the sale of product to these retail accounts. How do you handle this situation?

1. What advice do you give to your company?

2. What advice do you give to your salespeople?

3. What advice do you give to Macy's?

4. What advice do you give to yourself?

5. Could you have anticipated this happening in advance?

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