Focus Group Exercise - Oreos

Imagine that you are a moderator for a focus group discussing the product line and brand for Oreos.

What would be the ideal size of your focus group(s)?

What specific location(s) would you select to conduct your focus group(s)?

Would you use any online formats or social media formats?If so, describe.If not, explain why.

What limitations or issues would you encounter if you conducted a focus group for Oreos in an on-line or social media format?

What target market(s) would you ideally include in your study?

What considerations would you include in planning for your focus group?

oWhat things would you need? (ex. Paper products, trash cans, seating, rental of location, etc.)

Discuss several advantages of using a focus group?

Discuss any disadvantages of conducting a focus group?

Create moderator's guide and develop a set of discussion topics and questions that you would use in a focus group setting. Design a minimum of 15 good questions.

Consider some of the following elements:

Wording of questions

Order of questions

Use a Lykert scale when appropriate

What information would you want/need to know

How would you use that information?

How do you engage your focus group to candidly answer your questions?