Focus group interviewing is $\_\_\_\_\_\_\_\_\_\_.$

Focus group interviewing is $\_\_\_\_\_\_\_\_\_\_.$

The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.

Electronic monitoring systems that link consumers' exposure to television advertising and promotion $($measured using television meters$)$ with what they buy in stores $($measured using store checkout scanners$).$

Personal interviewing that involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization

Marketing research to gather preliminary information that will help define problems and suggest hypotheses.