Question 1 Not yet answered Setting the goals for performance in terms of market share, return on investment, and pretax profits all fall under which sections of the marketing plan? Marked out of 1.00 Select one: Flag question O a. The executive summary O b. The current marketing situation O c. Objectives and quotas O d. Threats and opportunities Question 2 Not yet answered 1. The nature of provider-client interaction is part of which characteristic of services? Marked out of 1.00 Select one: a. Perishability Flag question b. Variability O c. Inseparability d. Intangibility Question 3 Not yet answered The technique used to measure lifestyles is called: Marked out of 1.00 Select one: O a. Demographics * Flag question O b. Geographics o O c. Biographics O d. Psychographics Question 4 Not yet answered The terms "goods and services" distinguish: Marked out of 1.00 Select one: O a. Physical products from intangible ones Flag question O b. Expensive items from inexpensive items O c. Products that meet needs versus products that satisfy needs O d. Products from the support mechanisms for them Question 5 Not yet answered Which of the following is not part of the environmental forces that marketers must consider when developing a comprehensive marketing plan? Marked out of 1.00 Select one: Flag question O a. All must be considered. O b. The socio-demographic/economic environment O c. The political/legal environment O d. The technological/ecological environment Question 6 Not yet answered is the best method to gather information quickly. Marked out of 1.00 Select one: O a. Telephone interviewing Flag question O b. Mall intercept interviewing O C. Focus group interviewing O d. Mail questionnaires Question 7 Not yet answered 1. Which of the following statements is true? Marked out of 1.00 Select one: O a. In terms of marketing research, defining the problem and research objectives are often the most unimportant steps in the research process Flag question O b. Survey research if the approach best suited to gathering casual information O c. Survey research is the most widely used method of primary data collection O d. Experimental research is best suited for gathering descriptive information Question 8 Not yet Efforts to manage demand so it will be matched with supply, such as charging different prices during off-peak hours, are in response to which characteristic of services? answered Marked out of 1.00 Select one: Flag question a. Perishability O b. Variability O c. Inseparability O d. Intangibility Question 9 Not yet answered Among the following, who is not part of the audience for presenting and selling the plan? Marked out of 1.00 Select one: O a. Vendors and advertising agencies " Flag question O b. Top management O c. The marketing and sales department O d. Customers of the company Question 10 Not yet answered Marked out of 1.00 When companies market products on the basis of what the product's attributes will do for a given segment, they are using a powerful form of behavioural segmentation called: Select one: F Flag question O a. Benefit segmentation O b. Occasions segmentation O C. Usage rate segmentation O d. User status segmentation Question 11 Not yet answered Marked out of 1.00 consist of information that already exists somewhere, having been collected for another purpose. Select one: F Flag question a. New releases b. Secondary data O c. Tertiary data O d. Primary data pertains to the product's perceived performance in relation to a buy's expectations. Question 12 Not yet answered Marked out of 1.00 Flag question Select one: O a. Customer value O b. Total quality management O C. Exchange d. Customer satisfaction Question 13 Not yet answered A consists of the activities a person is expected to perform according to the persons around him or her. Marked out of 1.00 Select one: Flag question a. Role b. Attitude O c. Personality d. Subculture Question 14 Not yet answered Which of the following does not describe the marketing plan's objectives and quotas section? Marked out of 1.00 Select one: a. Provides realistic and obtainable quotas Flag question b. Supportive of the corporate goals O c. Includes subobjectives O d. General statements about the direction of the company Evaluating each market segment's attractiveness and selecting one or more of the market segments to enter is called: Question 15 Not yet answered Marked out of 1.00 F Flag question Select one: O a. Market mixing O b. Market positioning Market segmentation O d. Market targeting Question 16 Not yet answered The increasing fragmentation of the American mass market into hundreds of smaller markets with different needs and lifestyles has taken the form of marketing called: Marked out of 1.00 Select one: P Flag question O a. Micromarketing O b. Deindividualized marketing O C. Macromarketing O d. Mass marketing Question 17 Not yet answered 1. Which of the following statements is true? Marked out of 1.00 Select one: O a. Primary data consist of information collected for the specific purpose at hand Flag question O b. All of the answers provided O C. Secondary data can present problems for the researcher. For instance, it might not be very relevant, accurate, and impartial O d. Secondary data consist of information that already exists somewhere, having been collected for another purpose The characteristic of service in that it cannot be seen, tasted, felt, heard, or smelled before being bought is called: Question 18 Not yet answered Marked out of 1.00 P Flag question Select one: a. Variability b. Perishability c. Intangibility d. Inseparability Question 19 Not yet answered Marked out of 1.00 is the process of dividing a market into different groups based on social class, lifestyle, or personality characteristics. Select one: V" Flag question O a. Psychological segmentation O b. Psychographic segmentation O c. Behavioral segmentation O d. Gender segmentation Question 20 Not yet answered Marked out of 1.00 A restaurant standardized the service procedure and cut down the interactions between customers and employees; these are examples of: Select one: P Flag question O a. Standardizing variability O b. Controlling perishability O c. Tangibilizing a service product O d. Standardizing tangibility Question 21 Not yet answered The type of research used to gather preliminary information to help generate research hypotheses is called: Marked out of 1.00 Select one: Flag question a. Descriptive research O b. Casual research O c. Experimental research O d. Exploratory research Question 22 Not yet answered The fact that the quality of a service depends on who provides it as well as when, where, and how it is provided is evidence of which characteristic of services? Marked out of 1.00 Select one: Flag question a. Variability O b. Intangibility oc. Inseparability d. Perishability Question 23 Not yet answered Marked out of 1.00 An airline that regulates demand and supply, such as charging different prices during off-peak seasons, in an example of: Select one: Flag question a. Controlling perishability O b. Tangibilizing a service product O c. Standardizing tangibility O d. Standardizing variability Question 24 Not yet answered Whether or not a market segment is large enough or profitable enough to serve is part of the characteristics of: Marked out of 1.00 Select one: P Flag question a. Substantiality O b. Accessibility O C. Measurability O d. Actionability Question 25 Not yet answered Building strong economic and even social ties with customers by consistently delivering high- quality products and services at fair prices is the foundation of: Marked out of 1.00 Select one: 7 Flag question O a. Sales marketing O b. Production marketing O C. Relationship marketing d. Mega marketing Question 26 Not yet answered Marked out of 1.00 Flag question Typical activities found in include market potential and market share studies, assessments of customer satisfaction and purchase behavior, and studies of pricing, product, and distribution and promotion activities. Select one: O a. Marketing control O b. Internal company records O c. Marketing research O d. Marketing intelligence Question 27 Not yet answered Marked out of 1.00 Groups that influence a person such that they identify with the group and hope to be like those in the group even when they don't belong to it or have face-to-face contact are called: Select one: P Flag question a. Aspirational groups b. Motivational groups 0 0 O c. Encouraging groups O d. Inspirational groups Question 28 Not yet answered 1. The stages through which families pass as they mature over time are referred to by marketers as the: Marked out of 1.00 Select one: Flag question a. Family formulation cycle O b. Family crisis stages O C. Family life cycle O d. Family degeneration cycle Question 29 Not yet answered 1. The fact that services cannot be stored for later use or sale is evidence of their: Marked out of 1.00 Select one: O a. Intangibility Flag question O b. Inseparability O c. Variability O d. Perishability Question 31 Not yet answered Which of the following is not included in the purpose of a marketing plan? Marked out of 1.00 Select one: O a. Serves as a road map for all marketing activities of the firm Flag question O b. Assists in the budgeting process to match resources with marketing objectives O C. All of these answers are purposes O d. Assures that marketing activities are in agreement with the corporate plan Question 32 Not yet answered Relatively permanent and ordered divisions in a society whose members share similar values, interests and behaviours are called: Marked out of 1.00 Select one: yo Flag question a. Social classes b. Social factors CH Subcultures 0 d. Cultures Question 33 Not yet answered The section of the marketing plan that includes sales strategies, advertising strategies, pricing strategies and product strategies is: Marked out of 1.00 Select one: Flag question oa. None of the above Ob. The executive summary O c. The environmental analysis O d. Segmenting and targeting Question 34 Not yet answered Dividing markets by such characteristics as lower uppers, upper lowers, and upper middles is an example of which type of psychographic segmentation? Marked out of 1.00 Select one: you Flag question a. Income b. Social class O c. Personality O d. Lifestyle Question 35 Not yet answered A is anything that can be offered to a market to satisfy a need or want. Marked out of 1.00 Select one: a. Product P Flag question O b. Supply Choice set O d. Demand