Focused for decades on things as diverse as tools for oil and gas drillers, highpowered lasers and state$-$of$-$the$-$art speaker systems, the De Beers scientists at Element Six have moved into new territory in recent months as the company sets its sights on a lucrative market it traditionally shunned: the production of synthetic jewelry stones.

The non$-$jewelry innovations that are created at Element Six and sold to oil miners or speaker manufacturers represent which kind of for$-$profit marketing?

business$-$to$-$business $($B$2$B$)$

business$-$to$-$wholesaler $($B$2$W$)$

business$-$to$-$g$$yernment $($B$2$G$)$

business$-$to$-$consumer $($B$2$C