Folgers decided it wanted to reinvigorate the public's association with its brand by using a nontraditional...
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Folgers decided it wanted to reinvigorate the public's association with its brand by using a nontraditional marketing campaign. In the photo example above, Folgers created images that it used to post over manholes all over the city thereby utilizing the public space in a new way. Which type of marketing tool did Folgers use to launch this campaign? Folgers decided it wanted to reinvigorate the public's association with its brand by using a nontraditional marketing campaign. In the photo example above, Folgers created images that it used to post over manholes all over the city thereby utilizing the public space in a new way. Which type of marketing tool did Folgers use to launch this campaign?
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Folgers utilized guerrilla marketing as the primary tool for its nontraditional ... View the full answer
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Auditing A Practical Approach
ISBN: 9780730382645
4th Edition
Authors: Robyn Moroney, Fiona Campbell, Jane Hamilton
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