Imagine being approached by the owner of a small clothing boutique. She has heard about guerrilla marketing
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Question:
Imagine being approached by the owner of a small clothing boutique. She has heard about guerrilla marketing and wants to try it.
Why should she use guerrilla marketing?
What are the pros and cons?
What guerilla marketing techniques would you suggest?
Related Book For
Fundamentals of Financial Management
ISBN: 978-0324597707
12th edition
Authors: Eugene F. Brigham, Joel F. Houston
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