Following reading the case study "Henkel: Building a Winning Culture", answer or comment on the following questionsissues":

For Henkel Company, the cultural overhaul- "building a wining culture" included redefining the company's vision and values. Why this cultural transformation was needed or perceived essential for Henkek to achieve its strategic and operational goals from 2009-2012? How these new vision and values are different from those of market competitors such as P &G, Unilever and L'Oreal?

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The cultural revolution at Henkel seems to have been necessary since the firm was suffering a variet... View the full answer