Following your training, the team now has a solid understanding of the principles of marketing communication, of integrated marketing communications and of the use of digital media for marketing. You now want the team to see a good example of an integrated marketing plan. This example will help them to contribute to Tibbetlans own integrated marketing plan. Choose an organisation where you can obtain detailed information on the companys vision and overall strategy as well as its marketing strategy.

You must:

develop a communications plan that directly relates to the marketing strategies of your chosen organisation

ensure the plan coordinates the use of promotional tools

establish procedures to monitor progress with achievement of the plan.