Flag question: Question 28

Question 282 pts

What concept does "a way of life among a group of people" refer to?

Group of answer choices

Consumer culture

Consumerism

Culture

Consumer behavior

Consumer psychology

Flag question: Question 29

Question 292 pts

A(n) ________ group is one whose values or behavior an individual rejects.

Group of answer choices

aspirational

primary

dissociative

membership

procreational

Flag question: Question 30

Question 302 pts

Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________.

Group of answer choices

market valuation

market estimation

market identification

market partitioning

brand association

Flag question: Question 31

Question 312 pts

Which of the following terms can be defined as "the shared experiences, stories, beliefs, and norms that characterize an organization"?

Group of answer choices

organizational dynamics

a business mission

customer relationships

corporate culture

an ethical/value statement

Flag question: Question 32

Question 322 pts

The business buyer has to make the fewest decisions when involved in a ________.

Group of answer choices

straight rebuy

new task

regular buy

modified rebuy

new rebuy

Flag question: Question 33

Question 332 pts

What is the ultimate purpose of the value map?

Group of answer choices

To help customers understand the value of a company's offerings

To help employees see how their work contributes to the whole

To explain the value of the marketing offering

To facilitate the development of a viable business model

To help collaborators understand how they fit in the marketing process

Flag question: Question 34

Question 342 pts

A product- or brand-management organization is sometimes characterized as a(n) ________ system.

Group of answer choices

waterfall

top-down

hub-and-spoke

internal marketing

lateral

Flag question: Question 35

Question 352 pts

The PRIZM segments the United States to a neighborhood level using ________.

Group of answer choices

demographics

geoclustering

postal data

income data

GPS tracking

Flag question: Question 36

Question 362 pts

The level of engagement and active processing undertaken by the consumer in responding to a marketing stimulus is called ________.

Group of answer choices

consumer disengagement

variety seeking

consumer involvement

low involvement

elaboration likelihood

Flag question: Question 37

Question 372 pts

Shoe manufacturers are not going to buy much more leather if the price of leather falls, nor will they buy much less leather if the price rises, unless they can find satisfactory substitutes. This is an example of ________.

Group of answer choices

direct purchasing

inelastic demand

a modified rebuy

the acceleration effect

a straight rebuy

Flag question: Question 38

Question 382 pts

E-hubs that focus on such categories as logistics, media buying, advertising, and energy management are known as ________.

Group of answer choices

buy-sell hubs

functional hubs

horizontal hubs

industrial hubs

vertical hubs

Flag question: Question 39

Question 392 pts

________ divides the market into units such as nations, states, regions, counties, cities, or neighborhoods.

Group of answer choices

Spatial segmentation

Geographic segmentation

GPS targeting

Localization

Location-based social networking

Flag question: Question 40

Question 402 pts

You drop into a neighborhood sporting goods store to shop for a new fishing rod and to see what sort of new angling gear the shop has on display. You spent 45 minutes in the angling department and left having never noticed that the store now sells cookware and kitchen utensils designed for cooking fish, even though you walked right past the display three times. Which aspect of consumer behavior was at play here?

Group of answer choices

Selective distortion

Selective attention

Subliminal perception

Selective memory

Cognitive dissonance

Flag question: Question 41

Question 412 pts

A company that analyzes web-surfing habits to infer consumers' interest in cultural activities is using ________ factors to for tactical targeting.

Group of answer choices

psychographic

geographic

behavioral

demographic

personal

Flag question: Question 42

Question 422 pts

Kenilworth Inc. is shifting from its rented four-room office to a standalone office building owned by the company itself. This can be classified as a ________.

Group of answer choices

new buy

new rebuy

straight rebuy

regular buy

modified rebuy

Flag question: Question 43

Question 432 pts

Which of these is NOT one of the five basic markets?

Group of answer choices

Resource markets

Manufacturer markets

Consumer markets

Educational markets

Government markets

Flag question: Question 44

Question 442 pts

As economies advance, a growing proportion of the economy's activities focuses on the production of ________.

Group of answer choices

luxury goods

products

events

experiences

services

Flag question: Question 45

Question 452 pts

If a company rolling out a new marketing communications campaign conducted an employee preview party and training session to help workers understand the significance of the new campaign, the company would be engaging in ________.

Group of answer choices

multichannel marketing

internal marketing

relationship marketing

performance marketing

integrated marketing

Flag question: Question 46

Question 462 pts

Which of these represents the marketing offering?

Group of answer choices

A company's initial stock offering

A sales proposal designed to promote the ability to fulfill a particular customer need.

The optimal value proposition

The marketing mix

The actual good that the company deploys in order to fulfill a particular customer need.

Flag question: Question 47

Question 472 pts

For ________ to be valued for products like vehicles and kitchen appliances, it should not command an excessive price premium and the product must not be subject to rapid technological obsolescence.

Group of answer choices

durability

reparability

performance quality

conformance quality

style

Flag question: Question 48

Question 482 pts

Narrative branding is essentially ________.

Group of answer choices

nonpromotional branding

crowdsourced messaging

storytelling

social media branding

unstructured branding

Flag question: Question 49

Question 492 pts

In the exact moment you run out of laundry detergent and realize you need to pick some up at the store, you are in the ________ stage of the buying decision process.

Group of answer choices

purchase decision

problem recognition

evaluation of alternatives

postpurchase behavior

information search

Flag question: Question 50

Question 502 pts

________ focuses on identifying customers whose needs the company can fulfill by ensuring that its offerings are customized to their needs.

Group of answer choices

The marketing mix

Product customization

Tactical targeting

Strategic targeting

Mass customization