For a better understanding, please provide a deep analysis for the following example and answer:

Example 2.2

Quality is usually defined differently by different people in a company. Explain why. Which quality definition is the correct one for the company to adopt?

Answer 2.2

Different people in a company may have different interests and perspectives in defining quality. Examples are shown here:

1. Production: Quality is the reject rate and deviation from specifications (view of a production engineer).

2. Value based: Quality is denied in terms of price and costs (view of a marketing person).

3. User based: Quality is the degree to which a product satisfies the customer's needs. Customers do not appreciate less or more quality than they need (view of a customer).

4. Product based: Quality is related to the number of attributes offered by a product (view of a product designer).

For the company to succeed in the marketplace, quality is in the eyes of the beholder. The user-based definition is preferred