Question: For a differentiation strategy to be considered successful: A . Loss of sales cannot reduce the benefits from economies of scale B . Customers must
For a differentiation strategy to be considered successful:
A Loss of sales cannot reduce the benefits from economies of scale
B Customers must be willing to pay more for the uniqueness than the firm paid to create that uniqueness
C The organization that is pursuing the differentiation must be highly innovative
D The organization must invest heavily in differentiating its products
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