For a firm to successfully use a concentration or multisegment approach to market segmentation, all of the following requirements must be met exceptGroup of answer choicesthe segments must be identifiable and divisible.the firm must be able to reach the chosen market segment with a particular market strategy.the total market must be divided in a way that allows estimated sales potential, cost, and profits of the segments to be compared.consumers needs for the product must be homogeneous.at least one segment must have enough profit potential to justify developing and maintaining a special marketing strategy.