Question: For a firm to successfully use a concentration or multisegment approach to market segmentation, which requirement must be met? Multiple Choice The segments must be

For a firm to successfully use a concentration or multisegment approach to market segmentation, which requirement must be met?
Multiple Choice
The segments must be vague and very similar to each other
Consumers needs for the product must be homogeneous
The total market must be divided in a way that allows estimated sales potential, cost and profits of the segments to be compared
The marketing budget must significantly exceed the advertising budget
Neither segment should have enough profit potential to justify developing and maintaining a special marketing strategy.
For a firm to successfully use a concentration or multisegment approach

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

For a firm to successfully use a concentration or multisegment approach to market segmentation, which requirement must be met?

Q:

For a firm to successfully use a concentration or multisegment approach to market segmentation, all of the following requirements must be met exceptGroup of answer choicesthe segments must be...

Q:

For a firm to successfully use a concentration or multisegment approach to market segmentation, all of the following requirements must be met exceptGroup of answer choicesthe segments must be...

Q:

Multiple Select Question Select all that apply Select the three things a firm must take into consideration in order to successfully use a concentration or multisegment approach. At least one segment...

Q:

Multiple Select Question Select all that apply Select the three things a firm must take into consideration in order to successfully use a concentration or multisegment approach. At least one segment...

Q:

1. The most important risk of trade-up strategy is: a. lack of credibility d. cannibalization b. increased costs e. none of the above c. loss of prestige 2. A major advantage of single segment...

Q:

Read, analyze and explain the following article: make a essay, presenting your analysis of the pricing strategy used in this article. Explain the importance of the presented pricing strategy....

Q:

please answer all.,.,..,. the question within 30 minutes. make sure the explanation and reasons are explained in very detailed manner as in why the option is correct and why other options sre...

Q:

Marketing Segmentation, Targeting, and Positioning (STP) In order to be an effective and efficient business, firms should seek out their target customer market. A good understanding of the principles...

Q:

The purpose of this assignment is to be able to critique a research article including critically examining its strengths and weaknesses, internal and external validity, and where appropriate,...

Q:

Three blocks are connected by a weightless cord and rest on an inclined plane (Figure). Employing a procedure similar to the one used in the analysis of the falling parachutists in Example 9.11...

Q:

After reading a demographic study on the habits and modern lifestyles of the American public, TI Inc. decided launching a new product, Gizmo . TIs CEO has asked you to determine whether or not to go...

Q:

Cewss Question 2 8 1 0 pts You have $ 1 3 6 , 0 0 0 to invest in a portfolio containing Stock X and Stock Y . Your goal is to create a portfolio that has an expected return of 1 2 % . Stock X has an...

Q:

Make a statement of cashflows in good form. X X M Inbox 2,50 x M Logistics : * Course: ST: X|MyDrive- x B Group 2 Pex Course ID: Cth Moodle X C Get HomeX C Photos Screx Interview X + ....