Question: FOR A LARGE ADVERTISING C EXECUTIVE FOR A LARGE ADV AND OTHER INCENTIVES OVER TWO VE BEEN ASSIGNED TO HEAD UP CREATION OF AN ADVERTISING

FOR A LARGE ADVERTISING C EXECUTIVE FOR A LARGE
FOR A LARGE ADVERTISING C EXECUTIVE FOR A LARGE ADV AND OTHER INCENTIVES OVER TWO VE BEEN ASSIGNED TO HEAD UP CREATION OF AN ADVERTISING JCE FOR DONNA KAREN PERFUME. LARS A YEAR. YOU HAVE BEEN YOU ARE AN ADVERTISING EXE AGENCY EARNING WITH BONUS A MILLION DOLLARS A YE A TEAM CHARGED WITH THE CREA CAMPAIGN FOR A NEW FRAGRA with a headline" DONNA KAREN AND SIM Your team wants to present to the Do that they are very enthusiastic about. It fe woman with a headline" DON The idea is that she is wearing not fragrance is all you need to be fully the advertisement is an attention implications. The Donna Kar agency 50 million dollars in revenue. the Donna Karen executives a proposal ut. It features a completely nude EN AND SIMPLY NOTHING ELSE." wearing nothing but a fragrance, suggestir be fully dressed. Although you admit that n attention grabber you question its social nt is worth in business to your revenue. Answer the following questions, to prevailing values and conventions within 1. Should you bow to prevailing value society (sex sells)? your team reconsider their marketing strategy advertisement to conform to your more modest 2. Should you have your team reconsider thei and redesign the advertisement to confo conservative values? 3. In the original advertisement created by your team are there any prejudicial suggestions

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!