Question: For a market segment to be viable, it should meet each of the following tests except the: market segment must be reachable through some type

For a market segment to be viable, it should meet each of the following tests except the:
market segment must be reachable through some type of media or marketing communications.
market segment must differ from the population as a whole.
consumers in the market segment should be distinct from one another
market segment must be large enough to be financially viable to market with a separate marketing campaign.
For a market segment to be viable, it should meet each

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