Question: For a market segment to be viable, it should meet each of the following criteria EXCEPT the: consumers within the same market segment must have

For a market segment to be viable, it should meet each of the following criteria EXCEPT the:
consumers within the same market segment must have common needs
market segments must differ from one another and from the population as a whole
market segment must be large enough to be financially viable to market with a separate marketing campaign
consumers within the market segment should be distinct from one another
market segment must be reachable through some type of media or marketing communications
For a market segment to be viable, it should meet each

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