For a marketing manager to satisfy customer needs, that person must understand how to conduct or use market research, determine the marketing mix, and apply an effective marketing strategy. With market research, the manager must obtain the raw data collected internally or through other channels, and turn that data into qualitative and quantitative information. The marketing mix is used to determine to satisfy customer needs by use of a product, price, place, promotion, and people. After these decisions have been made, a marketing strategy will be set which will layout action plans and areas of competitive advantage. 

Which of these steps are the most important? Why?

Answer rating: 100% (QA)

All of the steps you mentioned are important for a marketing manager to satisfy customer needs and they are interconnected However their relative impo... View the full answer