Question: For a Markstrat game, how to design a strategy that would bring most revenue and gain more market share among other rivals ? There are

For a Markstrat game, how to design a strategy that would bring most revenue and gain more market share among other rivals ?

There are three 3 sectors need to cover which are : Brand Awareness, Market Share and Revenue

Should in the beginning, the large amount of fund should be spent on Commercial Advertising on one target segment customer and distribution for each product in order to maximize the brand awareness among customer ?

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