For a winery with a strong Direct to Consumer $($DTC$)$ sales program, what is the primary role performed by a fulfillment company?

Group of answer choices

The fulfillment company packages the wine ordered by the customer and places the package with a common carrier $($e$.$g$.,$ UPS, FedEx$).$

The fulfillment company consults with the winery and conducts secret shopper and other studies to help ensure that the winery is meeting the wants$/$needs that comprise the core product for the winery's target market.

The fulfillment company prepares the regulatory and tax filings to ensure that the winery fulfills the reporting requirements in each state to which it ships.

The fulfillment company consults with the winery to create wine club member events and other forms of engagment with a goal of decreasing the attrition rate of wine club members leaving the program.