For achieving coordination in a supply chain, there are many managerial levers that can be utilized Against lack of coordination, how can you benefit from Aligning goals across the supply chain Altering sales force incentives from sell in (to the retailer) to sell through (by the retailer)

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Question: For achieving coordination in a supply chain, there are many managerial levers that can be utilized. Against lack of coordination, how can you benefit from:

For achieving coordination in a supply chain, there are many managerial levers that can be utilized. Against lack of coordination, how can you benefit from:

Aligning goals across the supply chain?
Altering sales force incentives from sell-in (to the retailer) to sell-through (by the retailer)?

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