Question: For advertising to be most effectively and efficiently employed, 1 0 0 % of the promotional budget needs to be allocated to it . media

For advertising to be most effectively and efficiently employed,
100% of the promotional budget needs to be allocated to it.
media with the highest number of total viewers or listeners should be used.
waste exposure/viewership must be minimized.
media with the lowest cost per exposure should be used.
For advertising to be most effectively and efficiently employed, 100% of

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