Question: For Amazon, forming a strategy should involve both quantitative and qualitative approaches. The quantitative side is vital because Amazon thrives on data using metrics to

For Amazon, forming a strategy should involve both quantitative and qualitative approaches. The quantitative side is vital because Amazon thrives on data using metrics to understand customer behavior, optimize supply chains, predict demand, and personalize experiences. However, qualitative insights are equally important. Customer feedback, market trends, and competitive analysis provide a deeper understanding that numbers alone can't capture. This includes learning from reviews, surveys, and social media to improve products and services, as well as considering broader trends and leadership vision to guide direction. By combining both approaches, Amazon can make well-rounded decisions, quickly adapt to changes, and stay ahead of the competition. This blend of data and deeper insights helps Amazon innovate, remain customer-focused, and lead the market

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