Question: For Assignment 01, your task is to prepare steps 1 to 4 of the marketing communication planning process for Ocean Basket: 1. Define the project

For Assignment 01,

your task is to prepare steps 1 to 4 of the marketing communication planning process for Ocean Basket:

1. Define the project scope.

2. Conduct a proper situation analysis (SWOT analysis, target market and competitive analysis).

3. Set detailed marketing communication objectives (at least three objectives need to be discussed). 4. Determine the marketing communication budget (the budget should cover each marketing communication element in table format with amounts).

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