For Assignment $01,$ your task is to prepare steps $1$ to $4$ of the marketing

communication planning process for African Safari Spa for Kids:

$1.$ Define the project scope.

$2.$ Conduct a proper situation analysis $($SWOT analysis, target

market and competitive analysis$).$

$3.$ Set detailed marketing communication objectives $($at least three

objectives need to be discussed$).$

$4.$ Determine the marketing communication budget $($the budget should

cover each marketing communication element in table format with

amounts$).$