For brands is it more important to create big idea that is required to drive a customer
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For brands is it more important to create big idea that is required to drive a customer connection or can it be stifled by corporate requirements to measure performance with automation and generate an immediate ROI
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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