For Case Study #$3,$ in small groups you will develop and create a social media campaign for Canadore

College's Entrepreneurship Academy and submit your completed assignment by the end of the

regularly scheduled class time in Week $13.$

To budget your time effectively, work through the following steps:

$1.$ Rapid Research and Analysis $(1$ hour$)$:

$$ Quickly analyze Canadore College and the Entrepreneurship Academy's social media

profiles $($Facebook$,$ Instagram, LinkedIn$)$ focusing on post frequency, followers, and

engagement.

$$ Determine the target audience for the Entrepreneurship Academy based on your

analysis.

$2.$ Strategic Planning $(45$ minutes$)$:

$$ Discuss how your campaign will align with Canadore College's strategic priorities.

$$ Define clear, achievable goals for the campaign, and how the Entrepreneurship

Academy will benefit.

$3.$ Creation of Media Assets $(1$ hour$)$:

$$ Use tools like Canva, Miro, PowerPoint, etc., to create relevant media assets for one

specific campaign that can be used across Facebook, Instagram, and LinkedIn.

$$ Integrate these assets into a basic content plan, considering important dates in the

academic calendar.

The following describes the deliverables, format, and how the report will be evaluated.

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Deliverables

$1.$ Research Summary:

$$ Present your findings from the social media analysis of Canadore College and the

Entrepreneurship Academy.

$$ Consider the following:

$$ What patterns did you notice in the existing content in terms of engagement,

style, and frequency?

$$ How does the current social media presence align with the perceived interests

and needs of the target audience?

$$ How are other organizations and related businesses also trying to reach the

target audience?

$2.$ Campaign Strategy Outline:

$$ Provide a detailed outline of your proposed campaign strategy.

$$ Consider the following:

$$ What are the specific objectives of your campaign, and how do they support

Canadore College's strategic priorities, specific to entrepreneurship?

$$ How have you tailored your strategy to appeal to the identified target

audience?

$$ What key messages do you intend to convey through your campaign, and why?

$$ How will you measure the success of your campaign? What metrics or

indicators will you use?

$$ How does your campaign consider and integrate the academic calendar and

significant dates relevant to students?

$$ What unique or innovative approaches are you taking to stand out on each

platform $($Facebook$,$ Instagram, LinkedIn$)?$

$$ How does your campaign foster engagement and interaction with the

audience?

$$ What potential challenges might you encounter in your campaign, and how do

you plan to address them?

$3.$ Media Assets:

$$ Attach or embed the media assets created for the campaign.

$$ Consider the following:

$$ How do each of your media assets align with the overall campaign objectives

and strategy?

$$ What design choices did you make for your assets $($e$.$g$.,$ colors, imagery,

typography$)$ and why?

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$$ How are your assets tailored to fit the format and audience of each specific

social media platform?

$$ How do your assets collectively convey a coherent and consistent brand image

for the Entrepreneurship Academy?

$$ In what ways do your media assets encourage engagement, sharing, and

interaction on social media?