Question: For Discussion Board Five, please first read Chapter 1 0 : Exceed Expectations with Value, especially the subtitle Build A - Plus Value with Memorable
For Discussion Board Five, please first read Chapter : Exceed Expectations with Value, especially the subtitle Build APlus Value with Memorable Experiences on ps Now, please watch the embedded video excerpt from the original Miracle on th Street After reading the text and watching the video, please address the following:Explain how the mother of the child who told Santa Claus he wanted a toy fire engine may have had a "memorable experience" at this department storeDo you feel todays' retailers would follow the same strategy that Santa and subsequently, the entire department store's sales team exhibited? Why or why not?Provide your own example of a "memorable experience" you've had as a customer. Note: it doesn't have to be a retailerI'll give you one. A few years ago my wife's family visited us from Albania, her home country. We met them in Chicago as they chose O'Hare Airport for their preferred arrival city. We spent a couple days seeing the attractions, and on the last day I took them to a really cool italian restaurant, Maggiano's Little Italy. I called them in advance to both set up the reservation for and explain to them the occasion. When we arrived, they escorted us to a fantastic table and setting, personally welcomed our foreign guests, and offered us a couple bottles of chianti onthehouse. Our waiter gave us the best service I have ever experienced, and his demeanor and professionalism was off the charts. You can be sure he received a very nice tip!!!Remember to respond to two of your peers in order to obtain maximum points.Have fun!
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