For each article, you should look for Consumer Behavior related "news" articles. Use search engines (like Yahoo News, Google, etc.) to look for articles. At this point, you should be seeing the topics we talk about in class popping up in articles about companies/brands/products. The concept may not be explicitly noted in the article. As long as you can recognize it, define it, and apply it... it is a good article. Part 1: The assignment should contain a half-page summary of the article. Simply summarize what the article is about. In-Text citations are not needed. Part 2: The second half of the page should: 1. Clearly identify the Consumer Behavior concept(s) identified in the article by underlining the concept. You may identify more than one concept, but are only required to include one. 2. Clearly define what the concept is (you can use your textbook definitions). The definition must be obvious to me. See the example for how to do this correctly. 3. Clearly explain how this concept is illustrated in the article. Use specific examples from the article to explain how the concept is illustrated in the article. See the example for how to do this correctly. I want to see a direct and clear link between the concept and content