For each article, you should look for Consumer Behavior related news articles. Use search engines (like Yahoo news or Google) to look for articles. . The concept may not be explicitly noted in the article. As long as you can recognize it, define it, and apply itit is a good article.

Part 1: The assignment should contain a half-page summary of the article. Simply summarize what the article is about.

Part 2: The second half of the page should: 1. Clearly identify the Consumer Behavior concepts identified in the article by underlining the concept. You may identify more than one concept, but are only required to include one. 2. Clearly define what the concept is. The definition must be obvious.

3. Clearly explain how this concept is illustrated in the article. Use specific examples from the article to explain how this concept is illustrated in the article. See the example for how to do this correctly.