For each begin with an action verb and offer a statement describing the information objectives. $($For

instance, $$Measure what consumers want in a running shoe,$$Assess consumer response to

different sales promotions,$$ etc.$).$ Be sure the information objectives you list are related to and will

help you obtain the information you need to investigate your marketing problem in #$2.$ Provide one

statement that describes, one that provides diagnostics and one that offer a prediction or forecast

$($see text for definitions of these research objectives$).$