For each decision, select what information the management accountant can provide about the source of competitive advantage for these firms.

a. For Western Airlines investigating market demand for a unique design for first-class seating in the form of cabins on its route from Los Angeles to Honolulu, management accountants can provide the following information (choose 5):

1. cash needed to modify or purchase planes and market new concept

2. cost of modifying planes or purchasing new planes to accommodate for the additional first-class seating

3. financial comparison of added first class seats to lost coach seats

4. historical information about shareholder wealth

5. market demand for first class service from Los Angeles to Honolulu

6. premium price that passengers would be willing to pay for first class service

7. the cost of additional staffing and amenities necessary for first class service