Question: For each fast - food hamburger restaurant attribute pair listed below, indicate if you believe there is a likely tradeoff for restaurant operators ( not
For each fastfood hamburger restaurant attribute pair listed below, indicate if you believe there is a likely tradeoff for restaurant operators not customers between the two attributes such that providing customers with truly outstanding performance on one would likely have a negative impact on a competitors ability to provide truly outstanding performance on the other. If you believe there is a tradeoff between the attributes provide an explanation on how the two attributes interact with each other. No rationale is required if you believe the attributes are functionally independent. Each item is worth for a total of in extra credit.
attribute pairs Tradeoff? Yes or no Explanation, if yes
Great taste low price
yes Good taste may require more expensive ingredients which may cause higher prices
Great tastefast speed of service
yes Great food may take longer to prepare
Great tastewide menu variety
yes Having smaller menu allows less options for people to choose
Great taste convenient location
Low price fast speed of service
Low pricewide menu variety
Low price convenient location
Fast speed of service wide menu variety
Fast speed of service convenient location
Wide menu variety convenient location
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