For each issue below, write the most appropriate cross-cultural concept that has not been met in the blank spaces (0.5 mark). Then, define the concept (1.5 marks). In your answer, write as follows:

Example: To a Westerner who gives a Chinese individual a gift, sending a gift back in return often creates pressure for the Westerner to do the same, which is quite foreign to his or her culture. To a Chinese individual who gives a Westerner a gift, if no gift is returned, there is a sense of rudeness and can be perceived as culturally barbaric once again. The cross- cultural concept that has been violated by the Westerner is ____________. Answer: Gift Giving Customs (0.5 marks). Gift Giving Custom is (1.5 marks)

1a) When designer Guo Pei launched her SS 2020 Haute Couture collection (Figure 1) inspired by Tibetan culture, the collection's overt display of Buddhist motives were criticised as being "disrespectful". The cross-cultural concept that Guo Pei has violated is ______.

1b. Honda introduced their new car "Fitta" into Nordic countries in 2001. Suppose they had taken the time to undertake some cross-cultural marketing research; in that case, they may have discovered that "fitta" was an old word used in vulgar language to refer to a woman's private parts in Swedish, Norwegian, and Danish. In the end, they renamed it "Honda Jazz". The use of Fitta is an example of _____________ . Your answer:

1c) In most Asian countries, no public displays of affection are allowed between people of the opposite sex. Even hugging and kissing between a husband and wife in public is also forbidden. This reflects ___________ of the Asian people. Your answer:

For each issue below, write the most appropriate cross-cultural concept that has not been met in the blank spaces (0.5 mark). Then, define the concept (1.5 marks). In your answer, write as follows: Example: To a Westerner who gives a Chinese individual a gift, sending a gift back in return often creates pressure for the Westerner to do the same, which is quite foreign to his or her culture. To a Chinese individual who gives a Westerner a gift, if no gift is returned, there is a sense of rudeness and can be perceived as culturally barbaric once again. The cross- cultural concept that has been violated by the Westemer is Answer: Gift Giving Customs (0.5 marks). Gift Giving Custom is -(1.5 marks) la) When designer Guo Pei launched her SS 2020 Haute Couture collection (Figure 1) inspired by Tibetan culture, the collection's overt display of Buddhist motives were criticised as being "disrespectful". The cross-cultural concept that Guo Pei has violated is (Figure 1: SS 2020 Haute Couture collection) Your answer: 1b. Honda introduced their new car "Fitta" into Nordic countries in 2001. Suppose they had taken the time to undertake some cross-cultural marketing research; in that case, they may have discovered that "fitta" was an old word used in vulgar language to refer to a woman's private parts in Swedish, Norwegian, and Danish. In the end, they renamed it "Honda Jazz". The use of "Fitta" is an example of Your answer: le) In most Asian countries, no public displays of affection are allowed between people of the opposite sex. Even hugging and kissing between a husband and wife in public is also forbidden. This reflects of the Asian people. Your