For each issue below, write the most appropriate cross-cultural concept that has not been met in the blank spaces (0.5 mark). Then, define the concept (1.5 marks). In your answer, write as follows: Example: To a Westerner who gives a Chinese individual a gift, sending a gift back in return often creates pressure for the Westerner to do the same, which is quite foreign to his or her culture. To a Chinese individual who gives a Westerner a gift, if no gift is returned, there is a sense of rudeness and can be perceived as culturally barbaric once again. The cross-cultural concept that has been violated by the Westerner is Answer: Gift Giving Customs (0.5 marks). Gift Giving Custom is (1.5 marks) ne of the Calvin Klein advertisements that put black plus-sized model has attracted huge criticism in China which is in contrast to Chinese society's that has extremely rigid beauty standards. Some of the Chinese society denies the value of black skin and plus-sized as beautiful. The Chinese society in this case exhibits their values with regards to aesthetics (beauty). Your