Question: For each key influencer, provide two or three specific examples of how they affect consumer buying behavior. Family: Friends: Co-Workers: Fellow Shoppers: Virtual Communities: Advocacy

For each key influencer, provide two or three specific examples of how they affect consumer buying behavior.

Family:

Friends:

Co-Workers:

Fellow Shoppers:

Virtual Communities:

Advocacy Groups:

Social Class:

Culture:

Subculture:

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