Question: Using your research and factors that influence consumer behavior, complete the chart below. For each key influencer, provide two specific examples of how they affect

Using your research and factors that influence consumer behavior, complete the chart below. For each key influencer, provide two specific examples of how they affect consumer buying behavior.

Family

Friends

Co-Workers

Fellow Shoppers

Virtual Communities Marketing Media (for this entry, provide three to five links to specific marketing media examples)

Links (insert below):

Advocacy Groups

Social Class

Culture

Subculture

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