For each microcase, identify which of the four generic consumer situations (marketing communications, purchase, usage/consumption, disposal; there may be more than one) is involved. Also, identify what type of situational influence is involved (e.g. physical surroundings, social surroundings, temporal perspectives, task definition, antecedent states).

1. Anthony and his study group consider a bowl of noodles to be a great late-night snack.
2. Bill says he would never buy Mutual of Omaha insurance. He first heard of them when they advertised heavily during a very depressing movie on TV. He now he finds Mutual of Omaha depressing.
3. As 5:30 p.m. approached, George knew he didn't have the energy to stay awake through this accounting class. Although he usually avoids caffeine, he grabbed one of his roommate's Cokes on the way out of the apartment and drank it on the way to class.