Question: For each scenario below, explain which type of research would be most appropriate. Justify your selection with facts, rationale, and examples. A fast-food restaurant wants
For each scenario below, explain which type of research would be most appropriate. Justify your selection with facts, rationale, and examples.
- A fast-food restaurant wants to investigate the effect that children have on the purchase of its products.
- A business hotel wants to gather some preliminary information on how business travelers feel about the menu variety, food, and service in its restaurants.
- A casual restaurant is considering locating a new outlet in a rapidly growing suburb.
- A fast-food restaurant wants to test the effect of two new advertising themes for its roast beef sandwich sales in two cities.
- The director of tourism for your state wants to know how to use promotion dollars effectively.
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