Question: For each scenario, select the appropriate distribution density classification 1. Snack Time-Frito-Lay knows that hunger can strike at any time and hungry consumers want snacks
For each scenario, select the appropriate distribution density classification 1. Snack Time-Frito-Lay knows that hunger can strike at any time and hungry consumers want snacks quickly. Thus, Frito-Lay places its snacks in vending machines, convenience stores, grocery stores, and other retail outlets. Click to select) 2. Handbag Heaven-Coach handbags can be purchased in many, but not all, mid- to high-end retailers. Coach limits the number of retailers authorized to sell its line of leather goods to manage the demand for the brand. Click to select) 3. Clean Up-Households use one to two rolls of paper towels each week. To make replenishment easy, P&G makes sure consumers can buy its Bounty towels in grocery stores, discounters, warehouse clubs, convenience stores, and pharmacies. Click to select) 4. British Invasion-The British luxury brand Burberry can only be purchased at a few high-end retailers like Nordstrom and Saks Fifth Avenue, in addition to Burberry retail stores. JC Penney and Kohl's are not authorized to carry the brand. Click to select) 5. Distribution-Apple products have high brand equity but in a category that is very competitive. To optimize its market coverage, Apple computers are available at Apple retail stores and authorized electronics retailers. Click to select) 6. Luxury Ride-There are only 54 Bentley dealerships in the entire United States. The ultra-luxury car brand comes with an exorbitant starting price of $180.195 and is only targeted at the wealthiest consumers. (Click to select) (Click to select) Intensive Distribution Selective Distribution Exclusive Distribution
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