Question: For each scenario, select the appropriate distribution density classification. Snack Time Frito - Lay knows that hunger can strike at any time and hungry consumers
For each scenario, select the appropriate distribution density classification.
Snack TimeFritoLay knows that hunger can strike at any time and hungry consumers want snacks quickly. Thus, FritoLay places its snacks in vending machines, convenience stores, grocery stores, and other retail outlets.
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Handbag HeavenCoach handbags can be purchased in many, but not all, mid to highend retailers. Coach limits the number of retailers authorized to sell its line of leather goods to manage the demand for the brand.
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Clean UpHouseholds use one to two rolls of paper towels each week. To make replenishment easy, P&G makes sure consumers can buy its Bounty towels in grocery stores, discounters, warehouse clubs, convenience stores, and pharmacies.
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British InvasionThe British luxury brand Burberry can only be purchased at a few highend retailers like Nordstrom and Saks Fifth Avenue, in addition to Burberry retail stores. JC Penney and Kohl's are not authorized to carry the brand.
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iDistributionApple products have high brand equity but in a category that is very competitive. To optimize its market coverage, Apple computers are available at Apple retail stores and authorized electronics retailers.
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Luxury RideThere are only Bentley dealerships in the entire United States. The ultraluxury car brand comes with an exorbitant starting price of $ and is only targeted at the wealthiest consumers.
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