For each strategy in Table 15-2, find one brand that appears to be following that strategy. Describe in detail how it is implementing the strategy.

Table 15-2 is headed Marketing Strategies Based on Information Search Patterns, and contains six strategies - maintenance, disrupt, capture, intercept, preference, and acceptance.

That means you will find and discuss six brands, one for each strategy.

TABLE 152 Marketing Strategies Based on Information Search Patterns Target Market Decision-Making Pattern Nominal Decision Limited Decision Extended Decision Making Position Making (no search) Making (limited search) (extensive search) Brand in evoked set Maintenance strategy Capture strategy Preference strategy Brand not in evoked set Disrupt strategy Intercept strategy Acceptance strategy