Question: For focus groups, in-depth (semi-structured) interviews, personal shopper observations and quantitative internet surveys (questionnaires): Describe the application of this research and its respective advantages, disadvantages,

For focus groups, in-depth (semi-structured) interviews, personal shopper observations and quantitative internet surveys (questionnaires):

Describe the application of this research and its respective advantages, disadvantages, challenges and how these can be mitigated. AND;

What is the process for planning and conducting each of these research designs?

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