Question: For his first major assignment, Barry is working on the creative design for his company's new ad campaign. His boss reminds him that when he

For his first major assignment, Barry is working on the creative design for his company's new ad campaign. His boss reminds him that when he writes the headline, it should

Multiple Choice

use jargon and complex terminology.

overshadow the visual message.

identify the sponsor of the ad

.

represent the main text of the ad

.

be short and use simple words.

For his first major assignment, Barry is working on the creative

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