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Please upload your 2nd draft of the marketing plan. You should continue to develop and refine the previous sections 3-5, and begin the new sections 6-9. If you want, try the Executive Summary (optional). This draft should be 75% complete and include the following: . Target Market data from the Census Bureau Homework #1. For instance, pick a small population to begin with. I suggest Orange County for your target market geography. Then determine some demographics for your target market in OC, based on Census Bureau data. . Competitive Matrix from Homework #2 . Sales forecast from Homework #3 . Breakeven from Homework #4 . Projected GDP for the next 6 months for section 6 Situation Analysis (Google "Projected GDP", and you will find lots of links. You can cite a small paragraph of what GDP is expected to be over the next 6-12 months. Whenever creating a Strategic Plan, include a macro-economic forecast of GDP projection. Your sales forecast should align with what the economy is predicted to do. If your forecast differs significantly, state a reason why.) Draft 2 Final Project Overview Immary. A one-page summary for senior management of the main goals and recommendations. Includes target market; size of market and growth factor; and sales forecast, annual marketing expenses, and breakeven point. 3. 5% Company Description: Summarizes company history and how it was founded. . Description of products/services sold and why they are unique 4. 5% Mission and Goals: Financial and non-financial Growth goals Goals to contribute to society and conservation initiatives