For Kohl's, assess its intentions to switch to an EDLP strategy. 1. What are the consumer advantages/disadvantages
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Question:
For Kohl's, assess its intentions to switch to an EDLP strategy.
1. What are the consumer advantages/disadvantages
2. Do you feel that EDLP is a good strategy for a retailer like Kohl's?
3. How would you recommend Kohl's to implement this transition?
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